Rihanna’s Luxury Fashion Brand With LVMH Is Coming Soon
She will be the first woman of color to run an LVMH brand.
Update 5/10: It’s official! Rihanna and luxury conglomerate LVMH are partnering to launch Fenty Maison, a ready-to-wear, shoes, and accessories label that is set to be released this spring.
“Designing a line like this with LVMH is an incredibly special moment for us. Mr. [Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits,” Rihanna said in a statement. “I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”
Bad Gal Riri also took to Twitter to share her thoughts her latest business venture. “big day for the culture. thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @lvmh,” she tweeted.
big day for the culture.
thank you Mr.Arnault for believing in this little girl from the left side of an island, and for giving me the opportunity to grow with you at @LVMH https://t.co/6ToY8MkDQB pic.twitter.com/Q9eF35576T
The groundbreaking partnership is of major significance, as Fenty Maison is the first new fashion house LVMH has created from the ground up since Christian Lacroix in 1987, BoF reports. The New York Times adds that Rih is also the first woman to launch an original brand within the parent company and is also the first woman of color at the top of an LVMH house.